Tag Archives: Mariani

Base price update!

16 Nov

Just a kind reminder that all base prices are NOT created equal.  Every handler has a different method of incentivizing (is that a word?) to deliver the type of fruit that they want.  So remember, when I post a base price, it is just that, a base price.  Most handlers have incentives on top of that for size, color, brix, etc, etc.  Base is base.  A starting point. What really matters is the final price, and if you are happy with it as a grower.  Another factor to be considered along with price is the payment schedule and actually the strength of the handler.  Price is great, but when do they pay and can they actually make the payment?  We’ve had handlers in our recent past that promised BIG payments and never delievered.

As for us as growers, our job is to deliver quality fruit, of the variety and color that is in demand.  We are kidding ourselves to think that we can deliver something less than our best.

Thanks to the handler that pointed out a few of the above facts.  You know, we really do need our handlers.  🙂

 

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Lawsuit update and other pricing news

16 Nov

So yesterday Ocean Spray filed with the court their reasons that they should know who exactly are the John Does 1-7 who are suing them. Lots of legal cases. yada. yada. Don’t know when the court will rule but when I find out I will post it. And once I figure out if I can post the actual filings, I will do that, but don’t know if the server thing I subscribed to will let me. I’m thinking not. Any way, it looks like there are lots of reasons to reveal the names of the plaintiffs. We will see if the Judge agrees.

On the pricing front, Decas Cranberry announced in a letter to their growers at base price of $23.50 for the 2012 crop, a decrease from $25. Mariani also announced their price at $26.50. And I have been told that Cott (Cliffstar) and Lassonde (Pappas) are holding at $30. Wow. I always thought that the SDC makers could pay more since they get to make SDCs and then sell the resulting juice as opposed to the juice makers who just get to make juice. I’m hoping to hear some Canadian pricing with Atoka and Fruit D’or. Anyone have any info out there? Right now I’m thinking that the Cliffstar and Pappas growers are glad they didn’t jump ship this past year. Time will tell, it always does.

Wisconsin Winter Cranberry school

10 Jan

Today and tomorrow is the Wisconsin winter Cranberry School…a big trade show of equipment, pumps, banking, etc, etc for the cranberry industry and information on growing practices.  It draws tons of growers and handlers from around the state and even a grower or two from out of the area and at least one from Quebec.  Bonjour!

The interesting thing to me was the change in attitude from a year ago.  This time last year, we were expecting a base price of $10-$15 and we were awash with cranberries.  The oversupply looked never ending.  This year, we are expecting a base of about $25-$28 and handlers are looking for fruit.  The topic on everyone’s mind is if there is a shortage, why isn’t the price higher?  That will play out through the year, but if, indeed freezers are empty by late summer, things will get interesting.  The CMC numbers are not due until January 20th, so we won’t hear the official usage numbers until after that, but I heard that the usage numbers have increased 7% for one large handler.  If those numbers continue, the market is absorbing more of our wonderful, healthy fruit, and that is good.

All in all, it was a good meeting and will continue tomorrow.  Thanks to all the United Cranberry members that came to our meeting and brought good ideas.  We have things to work on and look forward to good things in 2012.

 

we grow cranberries and what is it about fractionalization?

9 Jan

This is a repost of an earlier post.

 

This came across my news feed today ;http://www.smallcapnetwork.com/The-Next-Health-Trend-Get-Ready-for-Dietary-Supplement-Ingredients-and-Natural-Ingredients-CYAN-CDXC-COT/s/via/3414/blog/view/p/mid/1/id/20/

It is basically a story about the future of “natural” dietary supplements.

Fractionalization is all the rage…the scientists take apart fruits and vegetables…fractionalize…and then add them to whatever.  The question I have, and what we are trying to answer through fingerprinting, is what is a cranberry and when can you call something cranberry.  If you take the skin off and blow out the inside pulp, is it a cranberry?  If you take the seeds out and use just the seeds, is it a cranberry?  If you extract the PACs, is that cranberry? If there is some new amino acid or something that is found in cranberry and you take it out and add it to something else, is it cranberry?

As cranberry growers, our only product is cranberry.  We don’t make all the pills, powders, juice, etc, etc….others do.  We have to protect the cranberry name, because no one else will.  If someone tells you that they will, and they make finished products, they aren’t telling the truth.  They are making money for their stock holders, not you, the cranberry grower.  Oh and if you are a cranberry grower who is a stockholder, you’re just kidding yourself, long-term.

Don’t get me wrong here…. the companies who process and handle our fruit and make good, tasty products that millions of people enjoy are good companies run by really fine people.  I applaud them for their ingenuity and effort.  But it is possible that future growth and profits can have a negative effect on us, if they fractionalize our fruit to the point that they don’t need very much of it OR that they call it cranberry and it doesn’t act like a cranberry.  If they are going to call something cranberry, it should have the properties of a cranberry.  Am I missing something here?

We are going to all that we can do to keep people honest!

about fractionalization

30 Dec

This came across my news feed today ;http://www.smallcapnetwork.com/The-Next-Health-Trend-Get-Ready-for-Dietary-Supplement-Ingredients-and-Natural-Ingredients-CYAN-CDXC-COT/s/via/3414/blog/view/p/mid/1/id/20/

It is basically a story about the future of “natural” dietary supplements.

Fractionalization is all the rage…the scientists take apart fruits and vegetables…fractionalize…and then add them to whatever.  The question I have, and what we are trying to answer through fingerprinting, is what is a cranberry and when can you call something cranberry.  If you take the skin off and blow out the inside pulp, is it a cranberry?  If you take the seeds out and use just the seeds, is it a cranberry?  If you extract the PACs, is that cranberry? If there is some new amino acid or something that is found in cranberry and you take it out and add it to something else, is it cranberry?

As cranberry growers, our only product is cranberry.  We don’t make all the pills, powders, juice, etc, etc….others do.  We have to protect the cranberry name, because no one else will.  If someone tells you that they will, and they make finished products, they aren’t telling the truth.  They are making money for their stock holders, not you, the cranberry grower.  Oh and if you are a cranberry grower who is a stockholder, you’re just kidding yourself, long-term.

Don’t get me wrong here…. the companies who process and handle our fruit and make good, tasty products that millions of people enjoy are good companies run by really fine people.  I applaud them for their ingenuity and effort.  But it is possible that future growth and profits can have a negative effect on us, if they fractionalize our fruit to the point that they don’t need very much of it OR that they call it cranberry and it doesn’t act like a cranberry.  If they are going to call something cranberry, it should have the properties of a cranberry.  Am I missing something here?

We are going to all that we can do to keep people honest!