Tag Archives: Decas Cranberries

Wal-mart to label healthy foods…this is great news and what we are all about!

17 Feb

http://www.nytimes.com/2012/02/08/business/walmart-to-add-great-for-you-label-to-healthy-foods.html?_r=2

So this article is a few weeks old (thanks Mary Brown!) but still right on the money.  Wal-mart is taking the lead in healthy foods.  As cranberry growers, we know that we grow a healthy fruit.  Yes, it is a bit on the tart side, and yes it needs sweetening for all but the most stalwart.  Pick your sweetener, as they are all available.  We need to stop apologizing for the added sugar!  Sweeteners makes cranberry palatable  and cranberries are GOOD FOR YOU.  They are available in every combination.  Our goal at United Cranberry is to identify those products with high cranberry content…and we are working towards our seal of approval.  With the help of companies like Wal-mart, consumers are going to have all the information they need to make the right choice.

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Juice makers are put on notice, and we have to agree….

1 Feb

http://cspinet.org/new/201202011.html This is an article about juice makers and how they put tiny amounts of something in a bottle and make health claims.  As cranberry growers, I think we would agree that our favorite, healthy berry should be front and center in many, many drinks.  MOST people can’t eat/drink cranberries “straight up” so to speak and need a little sweetener.  I say, choose your sweetener.  We all know that the bottlers use every type of sweetener out there…cane sugar, beet sugar, agave, apple juice, pear juice, Splenda, Truvia….just read the labels, people.  It is mostly on the label.  The only thing missing is how much cranberry is in the bottle!

The juice company experts have told me that they make juices that people like (they test the heck out of them) AND are affordable.  They also tell me that people SAY they want one thing (more nutrition) but make their purchases according to taste and price.  I think they are missing a whole bunch of people that want the juice companies to tell them straight up, what is in the bottle, how much of it and spell it out.  How about reallygoodjuice  branded juice with all the particulars on the bottle?  What do you think?

 

Cranberry news and google alerts

26 Jan

So those of you that know me, know that I am new to this blogging thing.  A few weeks ago, I figured out that if you tag and categorize your posts, they get into the Google search engine.  In order to get news articles for the blog, I have a few google alerts set up, like Ocean Spray, Cott, Decas Cranberries, etc, etc.  So imagine my surprise this morning, when google sends me an alert on a news story…on my very own blog posts!  Yes, we have arrived!  Today I received an alert on my post on the Ocean Spray auction.  Will wonders never cease.

Wisconsin Winter Cranberry school

10 Jan

Today and tomorrow is the Wisconsin winter Cranberry School…a big trade show of equipment, pumps, banking, etc, etc for the cranberry industry and information on growing practices.  It draws tons of growers and handlers from around the state and even a grower or two from out of the area and at least one from Quebec.  Bonjour!

The interesting thing to me was the change in attitude from a year ago.  This time last year, we were expecting a base price of $10-$15 and we were awash with cranberries.  The oversupply looked never ending.  This year, we are expecting a base of about $25-$28 and handlers are looking for fruit.  The topic on everyone’s mind is if there is a shortage, why isn’t the price higher?  That will play out through the year, but if, indeed freezers are empty by late summer, things will get interesting.  The CMC numbers are not due until January 20th, so we won’t hear the official usage numbers until after that, but I heard that the usage numbers have increased 7% for one large handler.  If those numbers continue, the market is absorbing more of our wonderful, healthy fruit, and that is good.

All in all, it was a good meeting and will continue tomorrow.  Thanks to all the United Cranberry members that came to our meeting and brought good ideas.  We have things to work on and look forward to good things in 2012.

 

we grow cranberries and what is it about fractionalization?

9 Jan

This is a repost of an earlier post.

 

This came across my news feed today ;http://www.smallcapnetwork.com/The-Next-Health-Trend-Get-Ready-for-Dietary-Supplement-Ingredients-and-Natural-Ingredients-CYAN-CDXC-COT/s/via/3414/blog/view/p/mid/1/id/20/

It is basically a story about the future of “natural” dietary supplements.

Fractionalization is all the rage…the scientists take apart fruits and vegetables…fractionalize…and then add them to whatever.  The question I have, and what we are trying to answer through fingerprinting, is what is a cranberry and when can you call something cranberry.  If you take the skin off and blow out the inside pulp, is it a cranberry?  If you take the seeds out and use just the seeds, is it a cranberry?  If you extract the PACs, is that cranberry? If there is some new amino acid or something that is found in cranberry and you take it out and add it to something else, is it cranberry?

As cranberry growers, our only product is cranberry.  We don’t make all the pills, powders, juice, etc, etc….others do.  We have to protect the cranberry name, because no one else will.  If someone tells you that they will, and they make finished products, they aren’t telling the truth.  They are making money for their stock holders, not you, the cranberry grower.  Oh and if you are a cranberry grower who is a stockholder, you’re just kidding yourself, long-term.

Don’t get me wrong here…. the companies who process and handle our fruit and make good, tasty products that millions of people enjoy are good companies run by really fine people.  I applaud them for their ingenuity and effort.  But it is possible that future growth and profits can have a negative effect on us, if they fractionalize our fruit to the point that they don’t need very much of it OR that they call it cranberry and it doesn’t act like a cranberry.  If they are going to call something cranberry, it should have the properties of a cranberry.  Am I missing something here?

We are going to all that we can do to keep people honest!

about fractionalization

30 Dec

This came across my news feed today ;http://www.smallcapnetwork.com/The-Next-Health-Trend-Get-Ready-for-Dietary-Supplement-Ingredients-and-Natural-Ingredients-CYAN-CDXC-COT/s/via/3414/blog/view/p/mid/1/id/20/

It is basically a story about the future of “natural” dietary supplements.

Fractionalization is all the rage…the scientists take apart fruits and vegetables…fractionalize…and then add them to whatever.  The question I have, and what we are trying to answer through fingerprinting, is what is a cranberry and when can you call something cranberry.  If you take the skin off and blow out the inside pulp, is it a cranberry?  If you take the seeds out and use just the seeds, is it a cranberry?  If you extract the PACs, is that cranberry? If there is some new amino acid or something that is found in cranberry and you take it out and add it to something else, is it cranberry?

As cranberry growers, our only product is cranberry.  We don’t make all the pills, powders, juice, etc, etc….others do.  We have to protect the cranberry name, because no one else will.  If someone tells you that they will, and they make finished products, they aren’t telling the truth.  They are making money for their stock holders, not you, the cranberry grower.  Oh and if you are a cranberry grower who is a stockholder, you’re just kidding yourself, long-term.

Don’t get me wrong here…. the companies who process and handle our fruit and make good, tasty products that millions of people enjoy are good companies run by really fine people.  I applaud them for their ingenuity and effort.  But it is possible that future growth and profits can have a negative effect on us, if they fractionalize our fruit to the point that they don’t need very much of it OR that they call it cranberry and it doesn’t act like a cranberry.  If they are going to call something cranberry, it should have the properties of a cranberry.  Am I missing something here?

We are going to all that we can do to keep people honest!