Today and tomorrow is the Wisconsin winter Cranberry School…a big trade show of equipment, pumps, banking, etc, etc for the cranberry industry and information on growing practices. It draws tons of growers and handlers from around the state and even a grower or two from out of the area and at least one from Quebec. Bonjour!
The interesting thing to me was the change in attitude from a year ago. This time last year, we were expecting a base price of $10-$15 and we were awash with cranberries. The oversupply looked never ending. This year, we are expecting a base of about $25-$28 and handlers are looking for fruit. The topic on everyone’s mind is if there is a shortage, why isn’t the price higher? That will play out through the year, but if, indeed freezers are empty by late summer, things will get interesting. The CMC numbers are not due until January 20th, so we won’t hear the official usage numbers until after that, but I heard that the usage numbers have increased 7% for one large handler. If those numbers continue, the market is absorbing more of our wonderful, healthy fruit, and that is good.
All in all, it was a good meeting and will continue tomorrow. Thanks to all the United Cranberry members that came to our meeting and brought good ideas. We have things to work on and look forward to good things in 2012.
Ok, so this is all pomegranate, no added anything. Sold in a small 32 oz bottle and located on the regular juice aisle in a regular grocery store. Could we have more of this please? How about a big brand making a 100% cranberry juice? Please?
To all of us independent and ocean Spray B pool growers, it seems that the prices will NEVER come up!
I’ve heard from Cott/Cliffstar growers that they have received a letter from Cott indicating that their 2011 base price will be $25/barrel, a 67% increase from Cott’s 2010 price. I’ve also heard from Clemment Pappas that they are projecting an estimated base price in the mid $20’s. I must say that I am glad that these two firms are out there trying to project a price and I’m liking big increases! Is this high enough to cover grower costs? Most growers say not, that they really need a base price of $30. But, the way I see it, at $25 we lose less than we did at $10-$15. Isn’t that a depressing reality? I don’t have anything in writing from Decas or Marianni. Ocean Spray is waiting until they know the size of the 2011 crop and the results of the next two concentrate auctions before they project their B pool price. They are hopeful that the commodity price will increase. Ocean Spray buys independent fruit from Cranberries Limited, and maybe others.
Certainly our efforts to organize independent growers in United Cranberry is helping our cause. We need to remain united and keep pushing for prices that at least cover our cost of production. If I hear any thing for certain about Clemment Pappas and Decas I will pass that along.