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Pom not so Wonderful

22 May

http://www.forbes.com/sites/briansolomon/2012/05/22/meet-the-resnicks-beverly-hills-billionaire-power-couple-behind-pom-not-so-wonderful/

So the Pom people are in trouble over their health claims.  an interesting read.

 

Where’s the Juice? Pom wonderful VS Ocean Spray

26 Jan

http://www.jdsupra.com/post/documentViewer.aspx?fid=44adf22e-107e-4402-9ced-bb4593ececcf

An interesting piece about the false advertising lawsuit between POM and Ocean Spray, which I’ve previoulsy reported that Ocean Spray won.

POM is wonderful!

2 Jan

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ok so my point in showing these photos is NOT to pick on Ocean Spray…almost all juice bottlers do the same thing.  Look on the back, on the ingredients list.  POM puts the percentage behind each ingredient.  Pomegrante 85%, Cranberry 15%.  On the other label, it puts down all the ingredients, with no percentage.  I guess that on the OS label, cranberry is the largest juice because it is listed first, so this bottle has at least 25% cranberry juice, because it lists cranberry first out of 4 juices.  It might be more, but who knows?  I think the US juice bottlers ought to just do the labels so we can figure it out!  We already know (from prior posts) that the consumer doesn’t read the labels very well.  Let’s help them out.

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