WI crop update

25 Oct

Here we are on October 25th and the old saying “big crops get bigger and small crops get smaller” seem to be coming true in WI. There are stories about the northern marshes being down 40-50%. In the Warrens area I know of one grower that went from a 400 bbl average to 300. And another that went from 300 bbl average to 210bbl. The receiving stations are looking for fruit. I’ve only heard of two growers whose crops that are even or up from last year.

Obviously we won’t know for a couple more weeks.

The CMC estimate from last August was a WI crop estimate of 5,200,000 bbls. If we are off 20% that is a solid 1,040,000 bbls of fruit. That is the equivalent of 52,000,000 lbs or 1300 container loads of dried cranberries. And a lot of concentrate. (My estimates. Take it for what it is worth)

I haven’t heard much from other regions, but due to the sheer size of the WI crop, they would all have to be up 30-40% to make up for WI.

This is going to get very interesting.

6 Responses to “WI crop update”

  1. Maxwell Holmes October 25, 2019 at 2:27 pm #

    From what we know, Mass is also way down on the average. I would guesstimate 25%—40%. Good news for the industry.

    • lindaprehn October 25, 2019 at 2:38 pm #

      Wow. I have not heard that! Mass was expected to bring in @2,000,000 bbls….

  2. David Zawistowski October 26, 2019 at 6:11 am #

    I had heard Massachusetts had a good crop have confirmed that with anybody. The big question is Quebec. With smaller crop price should go up if handlers treat us fairly.Buyers are already contacting Independent growers looking for berries.

  3. Ryan October 27, 2019 at 6:39 pm #

    Did any one see this coming? Seems crazy the crop is that down. Will really use up that surplus.

    • lindaprehn October 27, 2019 at 6:42 pm #

      We personally didn’t see it coming. We expected a slightly smaller crop than last year. Smaller berries.

  4. lindaprehn November 6, 2019 at 4:10 pm #

    Update: not only is WI down, so is British Columbia, Massachusetts, New Jersey, Oregon, Washington State and Quebec. In other words, every.single.growing.area. Early estimates put the whole crop down 2,000,000 barrels. That is Mother Nature doing her own form of volume regulation. Expect higher prices both in the store and in returns to growers.

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