What will the new year bring to the cranberry industry? We growers delivered one heck of a crop to our handlers…the final numbers will be delivered shortly. The CMC will have a look at these numbers in February. Their consideration of a grower volume regulation or hander set aside will probably be discussed as we, in all likelihood have a full year’s supply of cranberries in the freezer.
I could support a volume regulation in a couple of situations.
Planting and renovation of beds into hybrids has to stop. I don’t know how to make that happen, but I suspect lower prices will curtail that activity for most everyone. Almost all independents don’t have the cash to build new beds, buy hybrids vines or take an existing bed out of production. I can’t imagine the need for any new bed construction as most growers could renovate an old bed. And I can’t see the need for more cranberries, so renovations aren’t necessary. I can hear the yelling from growers as I type! What? You can’t keep me from renovating? No, I can’t. But with the size of the crops that we produce, I think that all growers should hit the pause button for a few years until we catch up with sales. Handlers that have too much fruit should reach out to those with too little and move some fruit around. Lets use it up and move it out.
I’d like to see the auction of concentrate either include every ounce of concentrate produced OR ended. Again, I don’t know how that happens. I had a concentrate customer tell me that every time he bid at the auction his price went up. He learned very quickly to stay out of the auction and buy afterwards. If this guy figured it out, others have as well. It seems to me that customers use the auction as a weapon…and unless a customer has to go to the auction, they won’t. So, could we consider an industry wide auction? Or eliminating it all together?
I’m thinking too, if we did a regulation that we do it with whole fruit, not some concentrate equivalent. I’m not sure that across all handlers we have an equal playing field when it comes to equivalents. So, for that reason I’d do whole fruit, and I think too I could support a grower regulation so we don’t (in theory) grow them and incur all those costs.
Those are my thoughts. What are yours? Many of the CMC members read this blog, so your thoughts will be heard!(Disclaimer: I am not, and never have been a CMC member, so if I got the terminology wrong, my apologies.)