It’s that time of year..time to look back and reflect and to look forward as well. The good news, in my mind, is that the crop certainly wasn’t huge worldwide…it was more of a good, steady crop. With the increase of usage, the inventory growth has slowed, if even reversed a tick…we will see with the 12/31 numbers out at the end of January. The majority of the “oversupply” continues to be in concentrate, not whole frozen or finished goods.
Our mission continues to be selling our products over every inch of this planet…and I must say in my travels I have seen cranberries in many many places. We do a good job, and that will continue and must improve.
Independent growers are hurting due to low prices here in WI. The projected payments for the 2015 crop are not going to be high enough (still the base of $10 for one handler remains….but others with incentives could get to $15?16? ) for growers to return to profitability. A few spot sales at harvest kicked the price up temporarily, and for those growers that capitalized on that phenomenon, congrats. It was by no means widespread. But it is an indication on what happens when the crop is short.
Have you heard the news about United Cranberry Co operative? We will close down the co op in a few months when the all the revenues from the 2014 sales are collected and distributed. All of the United growers have joined a newly formed co op, Cranberry Growers Co operative called “CranGrow”, with some members from the old Wisconsin Cranberry Coop.
CranGrow has exciting plans for the future, and you should check them out at crangrow.com. I think that every Wisconsin grower should have at least a few acres in CranGrow. The co op will return all of its profits to its grower/owners….unlike many of the handlers in WI. Sure it takes a while to get up and going, but the early birds will be glad they took the risk on a new co op.
As far as my blog, I will keep going under blogunitedcranberry.com.
Finally, I’ve heard that last week was deposition week in Wisconsin for the lawsuit. Many growers and handlers were deposed last week at The Mead in Wisconsin Rapids. I’m not sure what all went down, but it seems like this is moving rapidly. No predictions here.
Have a Merry Christmas everyone, and see you in the New Year!