Archive | February, 2013

Cranberry Marketing committee is not prepared to help growers

26 Feb

I had hoped that the CMC would actually do their job to sustain orderly markets.  Epic fail.

After all the gyrations yesterday, it was apparent  a 35% producer allotment was the right number to take some 2mm barrels out of the supply, to assure orderly markets.  This morning the motion was made to remove 25%, to make sure there was enough fruit to enter new markets, I guess.  The motion falied with only 4 members voting for it. 2 abstentions  Amazing.  The Ocean Spray members seemed impatient to vote no, and when they got their chance they did vote no.  Only one broke with the crowd and abstained.  So, US growers, we are preparing to grow a crop of 7.5mm barrels and the markets only need 2.2mm barrels. You do the math!

I predict that some day we will look back and wish that we would have done something to help ourselves. Opportunity lost.

 

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Cranberry Marketing Committee, Orlando, FL

22 Feb

Well, it is time to head to the CMC meeting in Orlando. Usually everyone arrives on Sunday and the actual meeting is on Monday and Tuesday of this coming week, February 25, 26. I have to say that this is a wonderful time to leave WI, with snow falling. A year ago we were almost growing cranberries by this time! Yikes. Oh, and everyone was expecting the independents to make $35-40/barrel. Seriously.

So, what to expect from the CMC? Let’s start by reminding everyone that I am not a member or even an alternate. I go to these meetings to learn and try, try, TRY to figure out what is happening in the industry. The CMC has two main functions as I can tell. First of all, they take our $.28/barrel assessment and use it to generically advertise cranberries overseas and secondly, they can vote for a set aside to manage the size of the crop when we are over supplied. They also are the vehicle for numbers and reporting…can’t forget that part!

I think they really have a handle on the promotion part. Our international sales have steadily increased over the past 10 years…and I’m sure our efforts there have helped.

When it comes to volume regulation, EVERYONE I’ve talked to agrees that we have way too many berries in the freezer. Both Ocean Spray and the independents have too much fruit. Quebec and British Columbia had great crops and the projections are that additional new beds will be harvested this fall. What to do? The good news is….everyone is oversupplied. This means that maybe, maybe we can figure out how to deal with the situation. The US and BC have a marketing order, Quebec and Eastern Canada does not. We must figure out how to get Quebec into being part of the solution on this. All the US handlers are dropping their prices. Juice companies are searching around for low priced concentrate. The SDC prices are slipping. All around is bad news for growers…but yet…is it?

Say your sales history is 30,000 barrels and the set aside is 15%, so you can deliver 25,500 barrels. Without a set aside, the prices are going to be low, $15? What if, with a set aside we could get $25?
30,000 barrels x $15 = $450,000
25,500 barrels x $25= $637,500

Now, clearly I don’t know the prices, etc, etc…so don’t get all over me. I’m not the economist. I know that as an industry, we know how many barrels we sold last year, we know how many we took in and we can project how many barrels we can sell this year. It is math people! If we don’t continue to over supply the market, the prices will come up. Pure and simple.

Let’s come together in Orlando. We will have visitors from Canada and all the handler groups represented. Lets keep our egos in check and have a meaningful discussion. We can start with what we agree on: we delivered a lot of berries in 2012. If we can agree that by taking some fruit off the table in 2013 our prices will go up…then the only thing left to discuss is how and how much. Are you with me?

Cranberry Cove dried cranberries

10 Feb

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I have to say, I don’t know what to think of Cranberry Cove. It says on the label “made with Ocean Spray cranberries” with the OS logo. What it doesn’t say, is Ocean Spray trademarked and owns the Cranberry Cove name. This is an Ocean Spray product. I found them in my local Wal-Mart. $1.00 for 3.5oz. That equals $4.57/lb. Clearly someone is making $$ on cranberries.

When turning over the bag (which, by the way, I like: the graphics are excellent) I looked at the ingredients. Cranberries, Sugar, Citric acid, sunflower oil and ELDERBERRY JUICE(for color). Emphasis mine. Since when do we have to add acid and color back into cranberries? Seems like they take so much out they have to add stuff back in? This is the first time in my memory that we’ve added color to cranberries. Cranberry Cove seems to ME to be the Choice product that OS said they would never put on the retail market. Remember the whole scamberry thing?

wow.