we grow cranberries and what is it about fractionalization?

9 Jan

This is a repost of an earlier post.

 

This came across my news feed today ;http://www.smallcapnetwork.com/The-Next-Health-Trend-Get-Ready-for-Dietary-Supplement-Ingredients-and-Natural-Ingredients-CYAN-CDXC-COT/s/via/3414/blog/view/p/mid/1/id/20/

It is basically a story about the future of “natural” dietary supplements.

Fractionalization is all the rage…the scientists take apart fruits and vegetables…fractionalize…and then add them to whatever.  The question I have, and what we are trying to answer through fingerprinting, is what is a cranberry and when can you call something cranberry.  If you take the skin off and blow out the inside pulp, is it a cranberry?  If you take the seeds out and use just the seeds, is it a cranberry?  If you extract the PACs, is that cranberry? If there is some new amino acid or something that is found in cranberry and you take it out and add it to something else, is it cranberry?

As cranberry growers, our only product is cranberry.  We don’t make all the pills, powders, juice, etc, etc….others do.  We have to protect the cranberry name, because no one else will.  If someone tells you that they will, and they make finished products, they aren’t telling the truth.  They are making money for their stock holders, not you, the cranberry grower.  Oh and if you are a cranberry grower who is a stockholder, you’re just kidding yourself, long-term.

Don’t get me wrong here…. the companies who process and handle our fruit and make good, tasty products that millions of people enjoy are good companies run by really fine people.  I applaud them for their ingenuity and effort.  But it is possible that future growth and profits can have a negative effect on us, if they fractionalize our fruit to the point that they don’t need very much of it OR that they call it cranberry and it doesn’t act like a cranberry.  If they are going to call something cranberry, it should have the properties of a cranberry.  Am I missing something here?

We are going to all that we can do to keep people honest!

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