U.S. Cranberries See Sales Grow Domestically & Internationally

26 May

lindaprehn:

This is encouraging news overall, but the inventory of concentrate has to be addressed.

Originally posted on CMC Industry News:

berries

The Cranberry Marketing Committee has posted the 2014 Q2 Position Summary report and the Five Year Comparison by Crop Year and Year-to-Date reports to our website at www.uscranberries.com.  These reports, as well as several comparison reports, can be found under The Cranberry Story/Data and Reports or by going to the industry tab on the right side of the screen and then to Data and Reports.  A few general observations from 2014 CY2nd Cycle Report Five Year Comparison by Cycle are as follows:

  • Increase in sales – both domestic and international year-to-date comparing 2013 vs 2014 (up 9.4% domestic and up 7.5% international for an overall increase in sales of 8.8%)
  • Government purchase significantly increased in CY2014 (up 255 %)
  • Shrink is up (12.6%)
  • Increase in ending inventory is up (up 5.6 %) due to concentrate (up 12%).  However, the increase in ending inventory from 2012 to 2013 during this same time period was 22.7% so it is important to note…

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In Pursuit Of A Paradigm Shift For Cranberry Sales

25 May

lindaprehn:

Scott you will be missed!

Originally posted on CMC Industry News:

Produce Business May 2015 Article

“There is always an opportunity to educate consumers about the versatility of a food they enjoy but don’t always think about throughout the year”~ Scott J. Soares, Executive Director, CMC

May 2015 article, “In Pursuit Of A Paradigm Shift For Cranberry Sales“, ProduceBusiness (page 105)

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update on lawsuit

19 May

The judge ruled on some motions last week, you can read for yourself here:
cranwarsmay2015

My take on it is that the judge is allowing three parts of the original case to go forward. And she wants this three year old case to start moving. There are a few additional dates scheduled, and then I think the case will move into discovery, meaning depositions and if the case isn’t settled, into court.

At this point I would imagine (though I haven’t spoken to anyone involved) the plaintiffs are excited that the judge is allowing the case to move forward. I also figure that while OSpray would have preferred to have the judge dismiss the case, they are anxious to set the record straight as to what I am sure they think are faulty “facts” that the plaintiffs have put forward. (again, I haven’t spoken to anyone involved)

This is why we have a court system people, to try to establish the facts and get an independent verdict. Of course, there is the chance that the case will settle and we won’t learn anything. Ah, the joy:)

Cranberry Cove dried cranberries

8 May

lindaprehn:

I just learned that the trademark on Cranberry Cove was abandoned as if 6/30/2014. Looks like we won’t be seeing these packages on the shelves.

Originally posted on United Cranberry Blog:

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I have to say, I don’t know what to think of Cranberry Cove. It says on the label “made with Ocean Spray cranberries” with the OS logo. What it doesn’t say, is Ocean Spray trademarked and owns the Cranberry Cove name. This is an Ocean Spray product. I found them in my local Wal-Mart. $1.00 for 3.5oz. That equals $4.57/lb. Clearly someone is making $$ on cranberries.

When turning over the bag (which, by the way, I like: the graphics are excellent) I looked at the ingredients. Cranberries, Sugar, Citric acid, sunflower oil and ELDERBERRY JUICE(for color). Emphasis mine. Since when do we have to add acid and color back into cranberries? Seems like they take so much out they have to add stuff back in? This is the first time in my memory that we’ve added color to cranberries. Cranberry Cove seems to ME to be the Choice product…

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Cranberry Marketing Order…growers it is your turn!

7 May

The Cranberry Marketing order is up for a vote…to renew or not to renew that IS the question!

Sure, I have my problems with the CMC.  I go to most meetings and get frustrated, and vow never to go again.  Mainly this is due to the fact that I believe we should use the part of the order that allows us to limit supply in an over supply situation.  That handler withhold or producer allotment has only happened 4? times in the history of the order, so it is rare that the members come together on that item.

What members DO agree on, mostly, are the data collection parts of the order and the leveraging the power of all of us growers to invest in our own crop and futures by accessing the matching funds to bring the cranberry to all parts of the world.  I believe the marketing efforts of the CMC both domestic and international have been outstanding.  We have been targeting specific markets in the past few years and I think the results are just beginning to show.  It would be premature to stop those efforts now, as I believe that the only way to get out of this over supply situation is the sell our cranberries, everywhere.  Period.

So, the time is now growers.  The ballots are in the mail to your farm.  Vote no, or vote yes…but please vote!

There are so many things wrong with this photo

1 May

For starters, Trigs is generically calling a sweetened dried cranberry a Craisin. If I were OSpray I would have a problem with that. 

The product is apparently (elderberry) OSprays choice product which they claimed they would never sell retail.   See above. 

Finally. $5.99/lb??  Wowzer. I’m calling Trig.

Don’t you love it when I go shopping??  

OSpray auction results

30 Apr

I’m thinking the concentrate auction results were good news! The starting auction prices were 11.90, 12.16, $12.77 and the final prices after 7 rounds of bidding were $14.65, $12.91 and $15.02. All up above the last auction. Am I missing something here? Clearly those prices are not good enough for the grower, but up is up and that is better than down.

But on another note, in looking at this slide that Scott Soares showed at the Cranberry Institute meeting in March it seems like our 2014 carryin didn’t have an huge supply of whole frozen fruit or processed goods, but a large supply of concentrate. If I’m reading this right at 8/31/14 we had a carry in of 2.6mm barrels of whole frozen fruit. That is the frozen fruit that would carry us unitl the 2014 crop is sufficiently frozen and ready in January-february 2015. Given that we have capacity to dry about 8mm barrels of cranberries into SDCs, (my estimate) the 2mm barrels of carry in seems about right or even light. That would suggest an interesting tightening of the SDC market. That along with a good not great crop in 2014, and a government purchase that will absorb 400,000 bbls…the CMC numbers that are about to be reported as of today 4/30 will tell an interesting story.

Comments anyone??

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