http://cspinet.org/new/201202011.html This is an article about juice makers and how they put tiny amounts of something in a bottle and make health claims. As cranberry growers, I think we would agree that our favorite, healthy berry should be front and center in many, many drinks. MOST people can’t eat/drink cranberries “straight up” so to speak and need a little sweetener. I say, choose your sweetener. We all know that the bottlers use every type of sweetener out there…cane sugar, beet sugar, agave, apple juice, pear juice, Splenda, Truvia….just read the labels, people. It is mostly on the label. The only thing missing is how much cranberry is in the bottle!
The juice company experts have told me that they make juices that people like (they test the heck out of them) AND are affordable. They also tell me that people SAY they want one thing (more nutrition) but make their purchases according to taste and price. I think they are missing a whole bunch of people that want the juice companies to tell them straight up, what is in the bottle, how much of it and spell it out. How about reallygoodjuice branded juice with all the particulars on the bottle? What do you think?
So those of you that know me, know that I am new to this blogging thing. A few weeks ago, I figured out that if you tag and categorize your posts, they get into the Google search engine. In order to get news articles for the blog, I have a few google alerts set up, like Ocean Spray, Cott, Decas Cranberries, etc, etc. So imagine my surprise this morning, when google sends me an alert on a news story…on my very own blog posts! Yes, we have arrived! Today I received an alert on my post on the Ocean Spray auction. Will wonders never cease.
Today and tomorrow is the Wisconsin winter Cranberry School…a big trade show of equipment, pumps, banking, etc, etc for the cranberry industry and information on growing practices. It draws tons of growers and handlers from around the state and even a grower or two from out of the area and at least one from Quebec. Bonjour!
The interesting thing to me was the change in attitude from a year ago. This time last year, we were expecting a base price of $10-$15 and we were awash with cranberries. The oversupply looked never ending. This year, we are expecting a base of about $25-$28 and handlers are looking for fruit. The topic on everyone’s mind is if there is a shortage, why isn’t the price higher? That will play out through the year, but if, indeed freezers are empty by late summer, things will get interesting. The CMC numbers are not due until January 20th, so we won’t hear the official usage numbers until after that, but I heard that the usage numbers have increased 7% for one large handler. If those numbers continue, the market is absorbing more of our wonderful, healthy fruit, and that is good.
All in all, it was a good meeting and will continue tomorrow. Thanks to all the United Cranberry members that came to our meeting and brought good ideas. We have things to work on and look forward to good things in 2012.
ok, so here is a 30% cranberry juice, sweetened by Truvia, so like 80 calories and lots of cranberry. I think there are only one or two juices that have 30% cranberry…this one and the Wal-Mart private label. Excellent.