Cranberry Marketing Committee strategic planning

I never thought I would see it….50 or so cranberry growers and handlers sitting down for a planning process to improve the way the marketing order works. There were lots of ideas and general agreement on most things. We only gave imput to the committee, but I think most everyone agreed that it was good. For starters, we are going to look at tools to improve the volume regulation part of the order. That combined with better data especially regarding crop size and management will be good things. We also talked marketing and trade issues. All important things. But we also learned that the road to any change will be long. Good luck CMC members!

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