In a couple of weeks POM takes on Coca Cola in the Supreme Court. This is more legalese than I can manage, but I’m kinda following it on the SCOTUS blog. The arguments are on April 22. Here is the American Beverage Association’s brief in the case, which lays out their side of the story:
This winter has been one for the record books in Wisconsin. Cold. (made ice!) Snowy (filling up those reserviors!) Wind (we were all covered up, no problem) Sand. (yup, see “made ice”). Now we wait for a melt and thaw. It is coming, you can feel it. The big question for many is how did the vines do… and what will those buds look like?
While everyone is waiting for spring, the handlers are making their spring rounds and promising not much. There are questions about the marketing order and committees are working through the details, for example, how does concentrate that comes off an sdc line equal in barrels vs whole berries? Things like that. The CMC has sent out their first set of forms to growers, and the growers must fill them out and send them back. Lots of work is being done by lots of volunteers and employees to enact this volume regulation.
Did you see the results of the latest USDA cranberry purchases? I will attach a spread sheet on the selling prices and quantities. In EVERY bid, Ocean Spray was the lowest price, and in some cases substantially lower than the next price. Makes you wonder, eh? Who is driving the price down?
He says that we need sauce in a single slice to put on sandwiches. Ocean Spray has come to the rescue Jimmy! Riot!
Sorry everyone, I was awol for the past week and missed this edit.
The Oregon CMC member, Roh Puhl made a presentation at the CMC meeting cntemplating whether or not it makes sense to grow in low price situations. YOu can view his presentation here:
If you have any questions, call Ron, if you have any comments, post them! Thanks to Ron and Mary for making this available.
My take on the meeting is that this is a good first step. We certainly have lots of cranberries on hand and more will be delivered in October. This 85% producer allotment will slow that growth and allow sales to catch up. There is good news with our huge supply…more people all over the world will get the chance to taste our delicious fruit!
Details to follow.
This means that growers will be able to deliver 85% of their sales history plus ramp up.